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Why is Burton making the Custom softer each year?

Last post 11-20-2008, 6:45 PM by Spenser?. 29 replies.
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  •  11-20-2008, 10:45 AM 682933 in reply to 682715

    • drjcv is not online. Last active: 01-06-2009, 3:54 PM drjcv
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    Re: Why is Burton making the Custom softer each year?

    uhh what?
  •  11-20-2008, 10:48 AM 682944 in reply to 682715

    • Kirkenplop is not online. Last active: 01-05-2009, 3:46 PM Kirkenplop
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    Re: Why is Burton making the Custom softer each year?

    I've had several incarnations of the custom, starting with the turtle graphic 159 ('97?) and ending with last year's mid-season custom ICS.  The longitudinal flex is certainly softer, but I would think this makes it a better all-rounder than anything... much less tiring in chop and crud.  I think the technology has improved so that the softer longitudinal flex does not interfere with the torsional flex (which affects edge hold), so you get a board that is more forgiving without losing the ability to lay it over at speed.
  •  11-20-2008, 10:50 AM 682948 in reply to 682944

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    Re: Why is Burton making the Custom softer each year?

    Kirkenplop:
    I've had several incarnations of the custom, starting with the turtle graphic 159 ('97?) and ending with last year's mid-season custom ICS.  The longitudinal flex is certainly softer, but I would think this makes it a better all-rounder than anything... much less tiring in chop and crud.  I think the technology has improved so that the softer longitudinal flex does not interfere with the torsional flex (which affects edge hold), so you get a board that is more forgiving without losing the ability to lay it over at speed.

    That got my engineering synapses all a-twitter.
    aka Good post.
  •  11-20-2008, 10:51 AM 682951 in reply to 682948

    • drjcv is not online. Last active: 01-06-2009, 3:54 PM drjcv
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    Re: Why is Burton making the Custom softer each year?

    you don't here that a softer flex =less tiring in chop and crud too often
  •  11-20-2008, 10:53 AM 682953 in reply to 682951

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    Re: Why is Burton making the Custom softer each year?

    drjcv:
    you don't here that a softer flex =less tiring in chop and crud too often

    it does help with the golf balls imo

  •  11-20-2008, 10:54 AM 682957 in reply to 682953

    • Spenser? is not online. Last active: 01-07-2009, 4:18 AM Spenser?
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    Re: Why is Burton making the Custom softer each year?

    i had such a soft board once that it was like a plasma and it just literally went through the chop.

    thats the whole concept, havent you heard?
  •  11-20-2008, 1:54 PM 683251 in reply to 682951

    • Kirkenplop is not online. Last active: 01-05-2009, 3:46 PM Kirkenplop
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    Re: Why is Burton making the Custom softer each year?

    drjcv:
    you don't here that a softer flex =less tiring in chop and crud too often

    I don't here much of anything.. harharhar.

    Really tho, you haven't? The board absorbs like a shock instead of bouncing like... umm, a board.

  •  11-20-2008, 2:23 PM 683284 in reply to 683251

    • drjcv is not online. Last active: 01-06-2009, 3:54 PM drjcv
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    Re: Why is Burton making the Custom softer each year?

    i think conventional wisdom is a stiffer board powers throught the chop without being folded and pushed around, a soft board makes you work harder as you have to put more input into the board to counteract what the crappy snow is trying to make the board do, at least thats how i think about it, i don't feel that soft boards "absorb" any impact or chatter or anything, they magnify it
  •  11-20-2008, 2:25 PM 683287 in reply to 683284

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    Re: Why is Burton making the Custom softer each year?

    drjcv:
    i think conventional wisdom is a stiffer board powers throught the chop without being folded and pushed around, a soft board makes you work harder as you have to put more input into the board to counteract what the crappy snow is trying to make the board do, at least thats how i think about it, i don't feel that soft boards "absorb" any impact or chatter or anything, they magnify it


    I tried to explain that in a concise manner for about 15 mins and then gave up.....I agree 100%
  •  11-20-2008, 2:30 PM 683299 in reply to 683287

    • Kirkenplop is not online. Last active: 01-05-2009, 3:46 PM Kirkenplop
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    Re: Why is Burton making the Custom softer each year?

    Paulg:
    drjcv:
    i think conventional wisdom is a stiffer board powers throught the chop without being folded and pushed around, a soft board makes you work harder as you have to put more input into the board to counteract what the crappy snow is trying to make the board do, at least thats how i think about it, i don't feel that soft boards "absorb" any impact or chatter or anything, they magnify it


    I tried to explain that in a concise manner for about 15 mins and then gave up.....I agree 100%

    I think it's a matter of whether you are going straight or turning.  On edge, a stiff board does 'cut' or 'power' through chop better, but going straight, a soft board (and a longer nose) is much smoother through rough stuff.  The Fish and Malolo are great in crud.  I'm talking about mashed potatoes and skied-off groomers, for the most part, not your Great Northern Death Cookies.

  •  11-20-2008, 2:45 PM 683330 in reply to 683299

    • Bdawg is not online. Last active: 06 Jan 2009, 1:17 PM Bdawg
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    Re: Why is Burton making the Custom softer each year?

    The Custom gets rocker next year so it will be even softer.
  •  11-20-2008, 2:49 PM 683339 in reply to 682933

    Re: Why is Burton making the Custom softer each year?

    The main money-making market in snowboarding is softer freestyle orientated twins, not in stiff freeride boards. Of course Burton is going to tailor their line to sell to that market, they didn't get to be #1 in the industry by catering to fringe groups.

  •  11-20-2008, 3:17 PM 683375 in reply to 683339

    • Snurf is not online. Last active: 01-06-2009, 10:04 PM Snurf
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    Re: Why is Burton making the Custom softer each year?

    ilikepie:

    The main money-making market in snowboarding is softer freestyle orientated twins, not in stiff freeride boards. Of course Burton is going to tailor their line to sell to that market, they didn't get to be #1 in the industry by catering to fringe groups.

    Well that's certainly the main part of the market all right but surely not all their boards have to be aimed at this segment.  Why have so many different boards if they are all aimed at the same group?  I guess the old  "quiver of one" slogan is dead.

    BTW I never considered freeriders as a "fringe group"  :)

  •  11-20-2008, 3:22 PM 683381 in reply to 683375

    • Paulg is not online. Last active: 01-07-2009, 12:09 AM Paulg
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    Re: Why is Burton making the Custom softer each year?

    I think B has pretty adequately solved this "problem" with the Custom X
  •  11-20-2008, 6:45 PM 683662 in reply to 683287

    • Spenser? is not online. Last active: 01-07-2009, 4:18 AM Spenser?
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    Re: Why is Burton making the Custom softer each year?

    Paulg:
    drjcv:
    i think conventional wisdom is a stiffer board powers throught the chop without being folded and pushed around, a soft board makes you work harder as you have to put more input into the board to counteract what the crappy snow is trying to make the board do, at least thats how i think about it, i don't feel that soft boards "absorb" any impact or chatter or anything, they magnify it


    I tried to explain that in a concise manner for about 15 mins and then gave up.....I agree 100%

    i agree as well.  my stiffer boards have always powered through everything a lot easier.  they overpower the snow, rather than having the snow pushing the board around at some level.  i think of it as the board sayinging "fuck off!" the whole time its plowing chop and hard moguley things while straightlining.
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