burton needs to get a couple things figured out
people come to your website to check out gear, not to try to be sucked into burton lifestyle.com. burton has sadly lacked in the product descriptions for years now. i know you guys pay marketing teams big bucks but its time to check yourself. if i want to check out the easy living board i want pics, actual real lif pics of what it looks like. i want a decription of what features it has and why, i don't want a list of features i click on and go to a whole new page. explain the rationale and design of the product to me in terms that aren't just fluff and designed to be vaguely appealing to everyone
same with the softgoods and packs, show me what its all about, show me the features, don't just give them a marketing name and list them off to the side, testicool vent? neat, what does it look like? explain things more in detail right on the product page.
tone the site down, you're not the worlds #1snowboard company because you have the biggest most flashy fucking website, make it more down to earth and gritty, you have a website built to appeal to the caviar crowd but market your gear to 15 year olds. get more real. i don't think you guys should ape rome but rome is killing you guys on explaining their tech features. i don't want to see JJones acting like a politician, just explain rocker vs camber in good old plain english tech stories
jbgoode:at least it has less flash than last year.i agree that flash should be used sparingly.but...how do i say this nicely? there are a variety of views internally about what constitutes "sparingly." i'm going to have to leave it at that.
drjcv: i don't want to see JJones acting like a politician, just explain rocker vs camber in good old plain english tech stories
I'm new. How the heck to you post a question on here. I see lots of posts to read but nowhere to post one